How To Build A Successful eCommerce Mobile App?

 

Did you know that 85% of smartphone users nowadays use a mobile app instead of mobile websites? Although 33% of mobile sales are made via an app, only 10% of retailers offer a mobile app!

Considering such a vast area in the market, any eCommerce business wishing to increase its sales should seriously think about building a mobile app.

When you’re an eCommerce business owner, you must create a great customer experience for your buyers as it is a prime factor for the success of your business. As UX is a vital factor in any mobile app, make sure to be up to date with the latest UX industry trends. The growing demand for eCommerce applications is also increasing the demand for experienced eCommerce app development service providers. Entrepreneurs looking for a reputed eCommerce app development company that can potentially work on their project to meet the specifications.

Before building a mobile app, there are some key elements mobile users impose so you need to understand them.

Simple And Clear Design

User Interface (UI) is the foremost factor that users experience when they launch an eCommerce application – it is the entryway for users, navigate and explore the categories, and make searches. Keep in mind that the screen resolution of the mobile device is smaller than any other device thus you are restricted with limited space – the home screen should focus on having a simple and engaging layout with an easy navigation system and search feature. The menu, content, and every button should be well organized. Your design should be intuitive for users to easily navigate through the app. For minimalistic app design, you can hire an app developer who has great knowledge of the latest app design hacks to make your app more engaging.

Consider the below Ecommerce app design factors.

• Avoid complex or confusing designs with lots of animation and text.

• Use easy-to-read font styles.

• Add infographics.

• Avoid UI junk as your users want easy access to their desired products;

• Use simple color schemes.

• Pay attention to spacing to emphasize different sections on a screen.

Get straight to the point – the fewer clicks, the better design.

QUICK LOGIN AND CHECKOUT

It irritates users to fill the form with some details like email address, name, surname, address, security questions, and so on again and again. Done annoy users with a tame taken login and checkout process. Add social media login like Facebook, Gmail, or any other preferred social media platforms so that users can conveniently log in and check out by avoiding numerous inputs.

Factors to consider for easy login and checkout process:

• Allow the users to modify their order.

• The buttons ‘PAY’ or ‘CHECKOUT’ must be in a thumb-friendly zone.

• Use autofill fields.

• Implement error messaging to prevent any unsuccessful orders.

• Make it short and sweet for users.

CONSISTENCY AND SIMPLE NAVIGATION

One of the key principles of eCommerce mobile app design is keeping your mobile app consistent.

Consistency can be in the following ways:

• Visual Consistency – color schemes, fonts, and buttons should look identical.

• Functional Consistency – interactive elements (e.g. navigation elements) should operate similarly on different screens.

• External consistency – all your products (e.g. a website and both Android and iOS apps) should share similar design patterns.
  
  

For example, if your ‘Pay Now’ button is green on one page, then it should be green on all other pages as well.

Consistency brings huge advantages like making your app more predictable so that users can navigate efficiently; it eliminates confusion, clear content delivery, and establishes a positive connection with users.

PROMINENT CART BUTTON

The add to cart option should be visible since very users will access it to make a purchase. It should be shown clearly and be able to add a product without taking the users to the cart page so that they can continue shopping.

Optimize as much as you can for a great shopping experience!

FOCUS ON TARGET AUDIENCE

Try to find the answers to the following questions:

- What’s my audience’s average age?

- What are their interests?

- Which products do they already like and buy?

- What do they read?

- How are they finding us?

Knowing your target audience is the key to make your eCommerce business solution successful. Developing an eCommerce app is not a complex task but creating great user engagements is what makes it successful.

Choose The Right technology

There are numerous eCommerce development platforms available in the market but you need to choose the one that gives features and functionalities as per your business requirements. For eCommerce business owners there are two flavors available, progressive web apps and Native apps. You can choose the one that best suits your business model.

Conclusion:

Now you have a fair idea about what factors you should consider while creating an eCommerce mobile app. If you want to start with yours today, follow the right approach to make you the next renowned brand in the market.