8 Ways to Generate More Profit on Holidays with Mobile App Marketing

The holiday season is one of the most exciting times both for the users and the business owners. The thought of getting a break from work, sitting back in the house, watching the favorite football match, people are filled with joy. On the other hand, business owners are busy planning and ideating their marketing strategies to attract and lure users to engage with their brand and turn the holiday season, a time for merrymaking for them all.

Where the last year experienced a 16.5% increase in their sales as compared to the numbers of 2018, it is projected that the current year would account for a 14.2% increase in global sales. (Source). Figures suggest that there lies huge potential for sales, but only if companies time their product right.

An efficient way to promote your business/brand/products is through mobile apps. With more than 4.2m apps across the globe, driving engagement with the end-users through an app is not only easy but convenient. Where an app offers customized user experience, it is an excellent communication medium for business owners. Last year, the overall traffic generated through mobile apps in the holiday season alone rose to 51%. And this number is only expected to increase this year. Now greater the traffic, higher would be your store sale, agree?

But knowing that half of the total traffic generated was through mobile apps, it doesn't mean that all of the traffic was to a single site. There are millions of app and to ensure that your online store app receives higher footfall, more than others, you need to market your app or employ digital marketing strategies in the best possible way. Wondering how to expand your brand? Well, we have outlined eight of the best mobile app marketing methods to accelerate your online business and enhance sales this holiday season.

So, are you ready? 

Top 8 Mobile App Marketing Norms To Influence Holiday Season Sales 

• Be One Step Ahead

Heard the phrase, forewarned is forearmed? We do have a Latin term as the original but to save you from the pain of decoding it's meaning, we stick to the English translation. So what does this mean? This says that if you are ready to face the situation, you can deal with it better. Picture it this way, the holiday season starts around the end of November and starting in December. Now to target your customers and attract them towards your store, you should start with your digital marketing ads and campaigns, at least a month before.

It was seen that last year, users started searching for Christmas gifts from the month of August. Imagine the level of excitement and craze people have for holiday and Christmas, particularly. So why not take advantage and use this opportunity to market your products among the customers through full-fledged mobile marketing strategies. Also, planning early helps you detect any sort of glitches and replan your strategies to save time during the holiday season. Of course, you wouldn't want to focus on fixing your application when others are counting profits.

• Keep It Simple 

Building an app for your online store is definitely a tedious task. You might have invested tons of effort and an enormous amount of money to build the app. Excellent designs, luring interface but you added as many features as possible and now, consumers have no idea what to do and how to do. You might reckon that equipping your application with loads of features and banners would facilitate the better conversion, but you are wrong.

It is always advocated that you keep the app interface as simple as possible. Keep all of your experiments and discoveries for later half of the year. Holiday seasons are all about attracting more and more users and giving them the ease to shop with higher precision. One way to make sure that your app is holiday-ready, you can perform A/B testing. Test one feature at a time, do not stuff the testing process because testing multiple processes at the same time, you wouldn't be able to determine which feature ended up turning the test positive. And this would definitely deteriorate your store functionality during the holidays. Testing your application before the final game is the best way to keep your app bug-free.

• Add Themes 

Imagine a customer visiting the website but leaves it within a couple of seconds, wondering why? Could be the user failed to find something of value or maybe the site wasn't as appealing as required. When it's the holiday season, users look for something exciting and attractive. Even if you have designed tons of campaigns and managed to gain significant traffic, but the website has a dull experience, users are most likely to leave.

Consult with an app development company to help you modify your app. Add elegant themes and alluring designs embedding a festive mood. Fill the app with intimidating colors, design your icons and bring your website to life.

• Work More On Keywords

Mobile App marketing is crucial when it comes to promoting your business. And what could be best than embedding keywords? Ok, do not mistake this with keyword stuffing. You need to add keywords wisely and in a way that it helps crawlers find your store online. Whether in a title or in the metadata, the app description or the promotional content, embed both short-tail and long-tail keywords to ensure optimization of the app within the app store.

Since we are targeting the holiday season, make sure that you have ample keywords related to the holiday season to ensure greater traffic, higher engagement and likewise, amplified sales.

• Embed Videos As A Marketing Tool

Year after year, marketers employ different measures, adopt significant strategies and fine-tune their digital marketing methods to make the most out of the holiday season. It started with contextual campaigns, moved to images, then to infographic and today, we see them investing both time and efforts in video marketing. Needless to state that videos are highly engaging and can create a far more luring experience as compared to the others.

Vibrant shades of your business depicted in an audiovisual form give users a better view of the products, their features, and other vital information. Where a page long text might bore the user, an exquisitely designed video can ensure higher interaction and modified consumer experience.

• Early Bird Offers 

Offering deals, discounts and rewards are proven to increase the app engagement rate of the consumers. Being the festive season, users are more likely to make a purchase but with thousands of options, it becomes difficult to pick one. In such a scenario, if you plan and incorporate significant programs, loyalty points, early-bird offers or time-bound discounts, you might stand one step ahead of your competitors. Ever used Amazon Prime? Well, they have this exceptional program where the members attain huge profits not only during the holiday season but throughout the year. Try and build a similar app marketing strategy to gain a cutting edge in the competitive market.

• Leverage Social Media Engagement

Another significant way to grab user attention is through social media. With billions of active users, social media is the most popular platform to connect with people on a global level. Crafting customized ads and product-specific campaigns for social media help you enhance your global reach and indulge in one to one communication.

Also, do not stick to one of the available social media platforms. Instead, opt for an omani-channel presence and collaborate with users on all platforms. The present-day users are active on all of these platforms and instead of restricting access to either of them, give users the ease to engage with your brand, at their own convenience.

• Push Notifications

And finally, sending push notifications to your subscribed users or the active ones, notifying them about new offers or additional discounts, last-minute deals and promotional information. Mobile apps have this extensive facility of sending push notifications throughout the day. So, use this opportunity to pitch brand-oriented messages and gain user attention, luring them to revisit your store and make a purchase.

The Final Word

Though the competition is more than over, if you are prepared and have done your homework right, you wouldn't face many issues during the season. Further, you need to test the efficiency of your app and check external features. Test how does the app performs when loaded with huge traffic, measure the speed and ensure that it performs seamlessly offering friction-free customer experience.

No matter how beautiful the app is, you need to use it right to get the desired output and when it comes to the holiday season, you need to be a lot more cautious. In case, you aren't pretty much sure from where to start, collaborate with a mobile app development company, share your concerns and let them take over. An efficient app development company will guide you and help attain the desired objectives. So, without thinking much, take the leap of faith and get started today.